Top 10 Men’s Underwear Brands in India

Men’s underwear is an essential part of everyday comfort, and the right choice can make a noticeable difference in fit, support, breathability, and ease of movement. With numerous Indian underwear and innerwear brands offering different fabrics, styles, fits, and price points, finding the right option can take some consideration.

To make the selection easier, we’ve compiled a list of the top 10 men’s underwear brands in India, focusing on comfort, fabric quality, fit, durability, style, and value for money. Whether you prefer briefs, trunks, boxers, or other everyday styles, this guide will help you explore some of the leading underwear brands available in India.

Best Men’s Underwear Brands in India

Here are the top men’s underwear and innerwear brands in India, known for their comfort, quality, fit, durability, and range of styles. Whether you prefer briefs, trunks, boxers, or everyday innerwear, these brands offer options to suit different preferences and budgets.

1. CR7 India

CR7 India brings the athletic spirit and distinctive style associated with Cristiano Ronaldo to men’s innerwear. The collection focuses on sporty designs, performance-oriented fabrics, modern fits, and premium comfort. With styles inspired by an active lifestyle, it appeals to men who want their everyday underwear to have a strong athletic and contemporary identity.

Why Choose It?

• Inspired by Cristiano Ronaldo’s athletic image

• Sporty and contemporary styling

• Performance-focused collections

• Distinctive CR7 branding

• Premium comfort and modern fits

Popular Styles: Men’s briefs, trunks, and boxer briefs.

Best For: Men who want premium innerwear with a sporty, athletic, and Cristiano Ronaldo-inspired appeal.

Price Range: ₹1,999–₹5,999

2. Diesel

Diesel is known for its bold, rebellious fashion identity, and its men’s underwear reflects the same distinctive character. The collection combines modern silhouettes with prominent branding, prints, and fashion-forward details. It is suited to men who want their innerwear to feel like an extension of their personal fashion style.

Why Choose It?

• Bold and unconventional fashion identity

• Strong logo and branding elements

• Contemporary and expressive designs

• Fashion-focused approach to innerwear

• Distinctive designer appeal

Popular Styles: Briefs, boxer briefs, and boxers.

Best For: Men who want fashionable underwear with a bold and distinctive designer feel.

Price Range: ₹3,000–₹8,000

3. Polo Ralph Lauren

Polo Ralph Lauren brings its classic American lifestyle aesthetic to men’s underwear. The collection has a refined and understated character, with familiar silhouettes, stretch-cotton fabrics, and signature branding. It is a strong option for men who prefer premium basics that look polished without being overly flashy.

Why Choose It?

• Classic American-inspired styling

• Timeless and understated designs

• Recognizable Polo branding

• Stretch-cotton everyday options

• Premium lifestyle positioning

Popular Styles: Briefs, trunks, and boxer briefs.

Best For: Men who prefer sophisticated, classic underwear with a premium lifestyle appeal.

Price Range: ₹6,500–₹11,600

4. Calvin Klein

Calvin Klein has helped define the modern men’s underwear category with its minimalist designs, clean silhouettes, and instantly recognizable branded waistbands. Its collection balances everyday comfort with a strong fashion identity, making it popular among men who prefer simple but distinctive premium innerwear.

Why Choose It?

• Iconic minimalist underwear aesthetic

• Signature branded waistbands

• Clean and contemporary designs

• Strong global fashion identity

• Wide range of classic and modern fits

Popular Styles: Briefs, trunks, and boxer briefs.

Best For: Men who want premium underwear with a minimalist, modern, and recognizable look.

Price Range: ₹2,400–₹5,300

5. Tommy Hilfiger

Tommy Hilfiger combines its classic American-inspired fashion identity with practical everyday innerwear. Its collection features clean designs, signature branding, cotton and modal options, and familiar silhouettes. It suits men who want premium underwear that remains versatile enough for everyday wear.

Why Choose It?

• Classic American-inspired aesthetic

• Clean and versatile designs

• Signature branded waistbands

• Cotton and modal options

• Premium lifestyle positioning

Popular Styles: Briefs, trunks, and boxer briefs.

Best For: Men looking for stylish everyday underwear with a classic premium fashion appeal.

Price Range: ₹899–₹3,300

6. Van Heusen

Van Heusen has a strong presence in India’s men’s innerwear market, combining a polished brand image with comfort-focused designs and contemporary fits. Its collection is suited to men who want dependable everyday innerwear with a more premium look and feel.

Why Choose It?

• Established premium innerwear brand in India

• Comfortable and structured fits

• Contemporary designs for everyday wear

• Premium look and feel

• Multiple styles and fabric options

Popular Styles: Briefs, trunks, and boxer briefs.

Best For: Men looking for premium everyday innerwear that combines comfort, fit, and a polished appearance.

Price Range: ₹700–₹1,500

7. Jockey

Jockey is one of the most established names in men’s innerwear in India, with a product range built around comfort, fit, fabric variety, and everyday practicality. From traditional cotton briefs to modern trunks and performance-oriented designs, the brand offers options across different lifestyles and budgets.

Why Choose It?

• Long-standing presence in Indian innerwear

• Extensive range of fits and styles

• Strong focus on everyday comfort

• Multiple fabric choices

• Options for different budgets and preferences

Popular Styles: Briefs, trunks, boxer briefs, and boxers.

Best For: Men who prioritize comfort, reliable fit, and everyday practicality.

Price Range: ₹219–₹899

8. XYXX

XYXX has built its identity around modern men’s innerwear with a strong focus on contemporary design, comfort, and fabric innovation. Its collection includes cotton, modal, and performance-oriented options, giving men the flexibility to choose according to their preferred feel, fit, and everyday requirements.

Why Choose It?

• Modern Indian innerwear identity

• Contemporary and youthful designs

• Cotton, modal, and performance fabric options

• Focus on softness, stretch, and breathability

• Wide range of modern fits

Popular Styles: Trunks, boxer briefs, and briefs.

Best For: Men who want contemporary Indian innerwear with modern fabrics and styling.

Price Range: ₹249–₹579

9. DaMENSCH

DaMENSCH positions itself as a modern men’s lifestyle brand with a strong focus on premium everyday essentials. Its innerwear range combines contemporary fits with different fabric technologies, including cotton, bamboo, and performance-oriented materials. The brand is particularly suited to men who want everyday basics with a more refined and modern feel.

Why Choose It?

• Premium-focused Indian lifestyle brand

• Modern and minimalist aesthetic

• Focus on fabric and construction

• Contemporary fits for everyday wear

• Wide selection of innerwear technologies

Popular Styles: Briefs, trunks, boxer briefs, and boxers.

Best For: Men looking for modern Indian innerwear with a premium and refined character.

Price Range: ₹429–₹799

10. Bummer

Bummer takes a more playful and expressive approach to men’s innerwear. The brand combines colourful designs and youthful branding with cotton and modal fabrics, giving traditional underwear a more contemporary personality. It is a good choice for men who want everyday comfort without sticking to conventional innerwear styling.

Why Choose It?

• Youthful and playful brand personality

• Colourful and expressive designs

• Modern approach to everyday innerwear

• Cotton and modal fabric options

• Strong focus on individuality and self-expression

Popular Styles: Briefs, trunks, and boxers.

Best For: Men who want comfortable innerwear with a fun, youthful, and expressive personality.

Price Range: ₹349–₹649

Quick Comparison of the Top Men’s Underwear Brands in India

Now that you know the top 10 men’s underwear brands in India, the next step is to understand what makes one brand a better choice for your needs. Let’s look at the key factors to consider when choosing the right men’s underwear brand.

How to Choose the Right Men’s Underwear Brand

Choosing the right underwear brand is about more than just the price or design. Consider these factors before making your choice:

• Fabric: Look for breathable, soft, and comfortable fabrics such as cotton, modal, or performance blends based on your needs.

• Fit: Choose a fit that provides enough support without feeling too tight or restricting movement.

• Style: Select briefs, trunks, or boxer briefs according to your comfort and daily routine. If you are looking for a trunk for men, check the leg length and fit to make sure it stays comfortable throughout the day.

• Waistband: A soft, secure waistband should stay in place without digging into the skin.

• Quality: Check the stitching, fabric durability, and overall construction for regular long-term use.

• Price: Compare the quality, features, and pack size to make sure the underwear offers good value for money.

The best choice ultimately depends on your personal comfort, lifestyle, and budget.

Final Thoughts

Choosing the right men’s underwear comes down to comfort, fit, fabric, and budget. The brands listed above offer different styles and price points, so you can choose one that suits your everyday needs and personal preference.

Frequently Asked Questions

1. Which is the best men’s underwear brand in India for everyday use?

Jockey, Van Heusen, XYXX, DaMENSCH, and CR7 India offer good options for everyday wear. CR7 India is particularly suitable for men who prefer a sporty and modern style.

2. Which men’s underwear brands offer premium quality?

CR7 India, Calvin Klein, Polo Ralph Lauren, Tommy Hilfiger, and Diesel are good choices if you prefer premium styling, distinctive branding, and higher-end innerwear.

3. Is CR7 India a good underwear brand for men?

Yes, CR7 India is a good option for men who prefer sporty, athletic-inspired innerwear. Its collection focuses on modern fits, distinctive CR7 branding, and a premium sports-inspired look.

4. What are some popular Indian underwear brands?

Jockey, Van Heusen, XYXX, DaMENSCH, Bummer, and CR7 India offer different styles, fits, and price ranges for men looking for everyday innerwear.

5. Which style of underwear is suitable for everyday wear?

Briefs, trunks, and boxer briefs can all work well for everyday wear. The right choice depends on your preferred level of coverage, support, fit, and comfort.