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Made in Denmark

Enduring Quality

Designed for Men Who Lead

Train Hard

Live Bold Wear CR7

Move Like Ronaldo. Feel Like a Champion

Experience Luxury & Comfort

Trending

Exclusive

Everyday Comfort

Champion’s Quality


Experience the perfect balance of style and performance. CR7 Underwear is crafted with breathable fabrics that keep you fresh and confident—whether you’re in a meeting, at the gym, or relaxing at home

Premium Materials, Lasting Durability


Inspired by Cristiano Ronaldo’s lifestyle, CR7 Underwear combines athletic functionality with premium tailoring. Move freely without restriction, and enjoy all-day comfort that adapts to your pace.

Use the left and right arrow keys to navigate between before and after photos.

#1

Made for Movement

Inspired by Cristiano Ronaldo’s active lifestyle, every pair is built with flexibility in mind. Move freely, perform better, and stay comfortable without compromise.

#2

Sleek Style, Legendary Design

Minimalist yet bold—CR7 Underwear delivers a refined look with clean lines and modern design, making it a true essential in every man’s wardrobe.

Materials


The natural softness of cotton makes every pair of CR7 Underwear feel light and irritation-free. Stay cool, dry, and confident—no matter your activity

All our products are STANDARD 100 by OEKO-TEX® certified. It is one of the world’s best-known labels for textiles tested for harmful substances.

a textile product carries this label, you can be certain that every component of the product has been tested in regard to strict requirements, that in many cases goes beyond what is required by national and international law.

Our producer is a member of the Forest Stewardship Council (FSC) – an international non-profit organization established to promote responsible management of the worlds’s forests. FSC guarantees that the people that work in the forests are ensured training, safety equipment, decent wages, and the right to join trade unions.

About us

From A to Z

The design

At CR7, design is not just about how it looks—it’s about how it feels, performs, and empowers you every single day

Materials

Pure cotton ensures long-lasting quality. Wash after wash, CR7 Underwear maintains its softness, shape, and premium feel

The know-how

At CR7, excellence is more than a standard—it’s a commitment. Every piece of underwear is the result of precision craftsmanship, advanced fabric knowledge, and years of expertise in creating apparel that blends performance with style

Our values


At CR7, we believe true confidence begins with comfort. That’s why every product is crafted with the highest standards of quality, blending pure soft cotton, modern design, and athletic functionality to support your lifestyle.